About Me
I am an experienced, thoughtful, and highly efficient graphic and visual designer who is fully comfortable working in both Arabic and English media, with high attention to detail.
My experience makes me efficient and collaborative with others and covers the visual design of all graphics, visuals, and designs used within the fast-paced media industry.
I approach my work with genuine enjoyment and enthusiasm in contributing to the needs of teams and am quick to learn and adapt to new concepts as the media industry evolves. I pride myself on quickly grasping what is required from a brief, responding efficiently to feedback, and delivering excellence.
The following are highlights of my skills and accomplishments:
My experience makes me efficient and collaborative with others and covers the visual design of all graphics, visuals, and designs used within the fast-paced media industry.
I approach my work with genuine enjoyment and enthusiasm in contributing to the needs of teams and am quick to learn and adapt to new concepts as the media industry evolves. I pride myself on quickly grasping what is required from a brief, responding efficiently to feedback, and delivering excellence.
The following are highlights of my skills and accomplishments:
Social Dar - UAE
2020-2023
I take pride in crafting and implementing sophisticated marketing strategies and social media campaigns for esteemed entities across diverse industries. Notably, I had the privilege to collaborate with renowned companies of exceptional statures, such as Emerald Solutions Group, a trailblazer in rapid deployment solutions, ActAir, the vanguard in real-time interactive holography within the region, Quun Luxury Care, an exquisite high-end vegan skincare brand, and Lighting Experts, revered as premier lighting designers and suppliers in the region. Furthermore, my expertise extended to cater to the bespoke needs of discerning individual entrepreneurs in the UAE. By harnessing my profound insights and refined skills, I propelled these enterprises and individuals towards unparalleled success, amplifying their digital presence, captivating their target demographics, and fostering unparalleled growth and distinction in their respective markets.
Ministry of Education - UAE
2019-2021
I spearheaded and successfully managed the comprehensive design process for a range of educational books encompassing various subjects, including Philosophy, Social Studies, French, and more. Together with my dedicated team, we meticulously crafted these books to enhance students' learning experiences while ensuring their enjoyment. We placed special emphasis on tailoring the design to suit different age groups, considering their unique needs and preferences. Additionally, we meticulously compiled detailed teacher's guides for each book, providing invaluable support and resources for educators. This achievement not only showcases our commitment to promoting effective education but also highlights our ability to deliver engaging and well-designed materials that facilitate both learning and enjoyment for students of all ages
CPI Media Group - UAE
2018
I led and executed the full re-branding of the MBC magazine, website, and awards divisions for this regional market-leader consumer brand. Striking the balance in creating a ‘modern-traditional’ masthead, a more dynamic font, a more thoughtful color palette, and updated use of imagery resulted in an average increase of a 38% higher sign-up rate of subscribers over the 12 months since the re-branding.
2019
Taking my own initiative, I incepted and created a new style of visuals (online ‘showcase cards’) that could be used by the sales division to offer new advertising options to clients. This initiative opened up a new business for clients that had never previously been customers of the MBC brand. (eg. Marks & Spencer and Home Centre.)
Alarab Newspaper - Qatar
2011
Provided proposal layout and design for a 4 million QAR contract for Kahramaa, under extremely tight deadlines.
Bardi Publishing House - Egypt
2007
My Team and I, have completed an "educational children's books" project with UNICEF,
worth almost $500,000.
worth almost $500,000.